Facebook is so much more than baby photos from your old classmates—it’s also one of the best tools real estate agents have for selling homes.
If you’re hoping to reach a new audience for your listings, selling homes on social media could help you out. Visual platforms like Facebook, Instagram, and Pinterest are perfect for showcasing beautiful images of home listings, so it’s a natural fit.
Ready to try it out? Keep reading for four top tips to help you maximize your listings across various social media platforms.
- Invest in Video
If you’re advertising with Facebook to sell your home, you need to invest in video. The reach of videos on Facebook is approximately 135% more than photos, since Facebook encourages videos—plus, people love to watch them.
This means your ads need beautiful videos to get noticed. You may also want to invest in drone videography, and it lets potential buyers see the property from a whole new angle.
While video can be more expensive than photography, it’s worth the investment. It can get your listings more attention, which leads to bigger profits and faster sales.
- Run Facebook Ads
Your online home marketing strategy should include Facebook ads. The organic reach on Facebook is limited, so if you want your listing to reach a big audience, you need to pay to play.
However, the good news is that you can set your own budget when creating an ad. You can also target a very specific demographic, ensuring your ad reaches the people you’re looking for.
We also recommend that ads highlight some of the best features of the home. Showcase the home’s gorgeous swimming pool, spacious bedrooms, or the solar panels installed by Blue Raven.
- Use Social Media as a Lead Magnet
Can you use social media to drive traffic to your website? Yes—this is the best way to use social media.
Your social media posts should only be a teaser of the full ad, enticing viewers to click through to your website to see all the details. This way, you have the opportunity to collect email addresses and clients may be likely to browse other home listings while they’re on your page.
- Have Your Agents Share on Their Pages
If you’re hoping your home listings will go viral on social media, it helps to encourage people to share them. If your agents all have individual pages, encourage them to share the listing on their own pages.
This will increase the reach of the ads and hopefully help generate new leads.
Sell Homes on Social Media With These Tips
If you’re ready to sell homes on social media, use the tips above to maximize your reach. More and more realtors are starting to realize the potential of social media as an advertising tool, so get started today by creating social media pages for your real estate business.
Once you figure out how to best run your ads, it’s sure to generate new leads and help your business grow and thrive!
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