Marketing Vehicle Branding: Do’s and Don’ts
When you decide to invest in branding, you need to ensure that you represent your company in the best way possible. You can choose to spend time on the road, either on your vehicle or on a commute-bound vehicle. This allows you to brand your car and move around while marketing your company.
So even if people won’t concentrate on reading your advertisement, they will have to acknowledge the information. Vehicle branding is much more powerful than you can imagine.
Here are some of the do’s and don’ts that you need to consider before slapping that magnet sticker on your vehicle.
Don’t Design Your Truck with Too Much Graphics
When designing your marketing vehicle, think of the most important information to market your business. This should include your business’s name, contact information, and the basics of what you do.
Avoid listing every single product you offer all over your truck. You’re branding a mobile truck and not a stationary object. Your audience won’t have that much time to read and digest all the information.
Create a wrap that is consistent with the design of your brands. Make your viewers recognize your business by using the same logos, fonts, and colors.
Don’t Only Brand Your Vehicle Sides
Remember that your vehicle is a three-dimensional object, which means that your viewers can view it from the front, sides, and back. When branding, ensure your viewers can easily read the important information, including your contact and website, from the sides and back of your vehicle.
Also, be aware that not all vehicles have the same shape. So when designing your graphics, be sure that you’re going to advertise on the vehicle you’re designing.
Make sure you comply with your province regulations on branding. Some provinces don’t allow certain parts of the vehicle like bumpers and certain windows to be branded. Before purchasing car wrap, discuss with your installer to see what is possible.
Do Use High-Quality Photos on Your Vehicle
If you decide to use photo images on your vehicle, contact a professional photographer to provide you with high-quality photos. Remember that you’re not doing this for your sake but for the sake of your audience.
Even if you are using s flashy car to market your company brands, ensure you significantly enlarge the images so that your viewers can easily see.
Beware that a grainy image on your marketing vehicle will look unprofessional. Your branding vehicle should reflect how you’re committed to providing high-quality products to your customers.
Take care of the final shot on your design wrap because poor photo quality will make your overall design look worse. Don’t leave behind your photography when you decide to invest in a full wrap.
Do Send the Right Information
Remember, the goal of branding is to make people know more about your business. If you give out the wrong impression, you won’t be able to achieve this goal.
When you decide to brand your truck, ensure you appropriately represent your business by creating a suitable design.