SEO

SEO Agency Helps With Search Engine Optimization if you know how?

Everyone knows that there’s no other way to put your business’s website on top of the search engine results without hiring an SEO agency. This is a tough process that takes a lot of time and needs the dedication of highly experienced and skilled professionals.

If you want to see your page up there, you need to dedicate yourself to the job. You must find ways to make it happen. When it comes to this issue, there’s no other thing but to hire the best people to help you achieve this. Learn more about SEO here.

If you don’t know how an SEO agency can help, let us share some of our knowledge and show you how it can be done. In this article, we’re sharing a couple of things that will explain how SEO professionals do their job and what it means to let the task in their hands.

Page audit is the first step

The first thing that the SEO team will do when you hand them over the job is to do a thorough website audit. The site that you’re trying to improve in the search results must be done perfectly, and every detail may cause a problem to achieve this.

The audit will go through everything, both with the front and the back end. These guys will go through the metadata, image size, broken links, orphan pages, site speed, capacity, server stability, and everything there is to find out if something is causing an issue.

Once they are finished, they’ll make a list of things that were found out. There’s nearly no website without issues. Everything that was discovered as a problem must be fixed. For example, the speed of the entire domain must be super-fast so that search engine bots see it as reliable for their users.

The speed may be slowed down for several reasons – one of them being the size of the entire website. A lot of images and videos hosted will make it hard for users to download the entire thing. Updating and improving these issues will make a huge difference.

When the site is made perfect, the team can continue with the rest of the tasks that will help it reach the first page, and ideally, the first position. It’s crucial to be in the first three positions, as these get more than 65% of all clicks for a particular search query. Learn more about audit here: https://www.searchenginejournal.com/seo-audit/.

Building optimized pages

When the audit is done, they will start working on the project more seriously. They will spend time fixing the problems and building new ones. They must optimize everything that goes under that domain, which we commonly call your business web page.

There are many things to be done, and they will most probably need help from the company or the team that was building it. Developers and web designers are not aware of what the SEO guys need, which is why there are always things that need to be jointly discussed and solved.

It’s best to have both teams together before you build any page, but this is rarely the case. Entrepreneurs rarely understand the need for SEO when they are creating their websites, so this must be done later.

Developing a backlinking strategy is a must

One of the essential tasks that go under the SEO hat is the backlinking strategy. Without it, you can never be on top of the list. Of course, unless there’s literally no competition in your niche, which in the year 2021, is simply impossible.

This is why the team will start searching for free sources to come up with links that will lead to your website. Once these sources are depleted, you’ll need to invest some money and get backlinks from more valuable blogs that have high domain authority. See more about backlinking here.

Not every website ranks equally when backlinks are in question. It’s not the same to have a link to your site coming from Apple and from some page that has 1000 monthly views. Getting backlinks from pages that have high DA is a must if you want to get your business visible for more users.

Keeping a close eye on the competition

Constantly watching the competition and seeing what they are doing is a smart thing to do. Seeing where they get their backlinks, what they are doing to make things work, and what are they mistaking so you avoid it is a must.

Before the SEO team takes over, it’s wise to tell them who the main competitors are and let them go through their work in detail. A good SEO expert will see the methods that your competition used to get themselves up, will copy the good things, and will avoid the bad things to put you just one step ahead, which is always just enough.

Checking analytics reports and making your own reports

When everything’s settled, and enough work is done, the waiting game starts. You’ll need to wait until Google cashes everything and starts realizing that you’ve made the changes. This can last for up to a couple of months, so you need to be patient.

During this time, the SEO team will actively check what the analytics programs show and see if there are any changes. If some of the pages have no change, while others do, then they’ll copy the strategy that was used there to get the best results until all pages are 100% perfect and you get the most of their efforts.

Conclusion

These are some of the most crucial things you should know when you’re thinking about hiring an SEO team for your business website. It’s essential to hire the best ones because not everyone will know how to handle everything properly.

When you get your website up there, you’ll see how tons of new visitors come in every day. Your business will start thriving because of the SEO intervention these guys made.